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Yonks ago, social psychologists discovered a blind spot in our thinking.

It's something we now call 'proximity bias'.

And it explains why most online coaches struggle writing copy that converts into sales.

See, proximity bias happens when you're too close to something to see it objectively.

Because when you've been staring at the same sales page for weeks...

Writing and rewriting the same headlines…

You lose all perspective.

And what sounds "clear" to you is confusing to everyone else.

Or what feels "compelling" to you is boring to prospects.

You become your own bottleneck.

And most coaches don't even realize this happening.

Because you don’t know what you don’t know.

And reality is, most coaches want to write "better" copy…

But they have no idea what "better" actually means.

They judge copy by how it SOUNDS...

And end up with clever, poetic words that don’t convert.

‍Or they judge copy by how it LOOKS...

And create aesthetically pleasing content that's completely lifeless.

But copy isn't about sounding smart or looking pretty.

Copy is about making people FEEL something.

And most coaches are looking at their copy through the wrong lens entirely.

And this has a lot to do with another bias at play, called "ownership bias."

Simply put: 

Because YOU created something…

You think it's stronger than it actually is.

And I see this a lot. 

Coaches falling in love with their logos, their branding, their "clever" taglines...

Even when nobody else really gives a toss about them.

So you write an email and think it's brilliant...

Because it came from YOUR brain.

Or you create a whole coaching offer and assume it's irresistible...

Because YOU would want it.
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But I’m going to be brutally honest with you here…

Because for the most part, in this context…

Your opinion doesn't matter.

Only your prospect's opinion matters.

So, let me connect the dots right now.

Proximity bias makes you blind to what's actually working in your copy.

Ownership bias makes you fall in love with the wrong things.

And when you combine these two forces...

You end up writing copy that sounds brilliant to YOU...

But feels completely disconnected to your prospects.

Which explains why a lot of coaches are stuck in this cycle.

Where you write something...

You think it's good...

But it doesn't work.

So you tweak it...

Still think it's good...

Still doesn't work.

Round and round you go.

And I say this from experience.

Because in 2020, I was trapped in this cycle myself.

I thought I was writing semi-decent copy...

Until I started working with my copy coaches, Mike & Jamie.

See, they shredded every piece of copy I'd written.

Line by line...

Word by word…

They pulled no punches.

But as ego-crushing as it was…

It was necessary. 

And opened my eyes to how far off the mark I actually was.

The lumpy transitions that were losing people between paragraphs…

The wordplay that was making people work too hard to understand me...

The outcomes that were misaligned to what my audience really cared about…

But here's what made this experience so valuable...

It wasn't just having another pair of eyes on my copy.

It was having the RIGHT pair of eyes.

Mike and Jamie have put up crazy numbers in sales for their clients.

And they understood the psychology behind what makes people buy.

Think about it this way...
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Your coaching clients come to YOU because you know way more than they do, right?

Same principle applies to copy.

I needed experts in my corner who could see the gaps I was blind to.

And once I started applying what they taught me...

Everything changed.

I started writing copy for Teachable...

Brian Tracy International...

Coaching Concierge...

Gary Brecka...

One of the biggest personal development coaches in the world...

A New York Times bestselling habits coach...

Even Beyonce's vocal coach.

And I’ve generated over $2 million in sales for my clients.

None of which would've been possible without learning to see my copy through expert eyes.

But here's what I realized...

Most online coaches will NEVER get this kind of feedback.

And there are two key reasons why.

First being that most business and marketing programs for coaches gloss over copywriting.

They're too busy chasing shiny objects and the latest growth hacks.

Which is wild to me, because copywriting is about communication…

And communication is the foundation of ANY strong relationship.

Think about it...

Every interaction your prospects have with your brand... is communication.

Your emails. Your sales pages. Your social posts.

If you can't communicate effectively...

Nothing else matters.

And sure, a lot of business mentors will mention that "copy is important..."

But pay attention to how many actually give you direct support on what you're writing.

Spoiler alert: Almost none.

And this because they’re either playing the volume game... 

Cramming as many coaches as possible into their programs...

So they're time-capped on the attention they can give each person.

Or, there's a skill issue.

Because the thing…

It’s very easy to say how important something is...

Without actually being qualified to teach it.

But let's say you DO find a mentor who knows copywriting...

Now you run into a different problem.

Because the people who are qualified to teach this stuff...

They charge a pretty penny.

Hiring a copy coach worth their salt isn't cheap.

It'll typically set you back $2-5K/month.

So for a lot of coaches... they're stuck in this catch-22.

Needing better copy to make more money...

But needing more money to afford better copy.

Which can leave you exactly where you started.

Writing copy that sounds good to you...

But doesn't convert for shit.

Which is why I created CourseCorrect Intensive.

Because like I said earlier, when it comes to copy...

Coaches aren't just dealing with issues in isolation.

You're caught up in what I call "triple blindness."

Where you can't see what's broken in your copy...

You fall in love with what doesn't work...

‍AND you don't know what "better" actually means.

So CourseCorrect Intensive gives you the expert guidance you need...

Without spending months trying to become a copywriter yourself...

And without having to drop $2K+ each month on a copywriter to write for you.

Instead, you can have a copy coach in your corner, at all times, to help you:

→ Write hooks and headlines that don't just grab attention, but KEEP it
→ Spot the energy and positioning mistakes that make you sound amateur
→ Build trust with your audience instead of unknowingly repelling them
→ Turn small tweaks into massive conversion levers...
→ And strengthen your relationship with prospects so they're excited to work with you.

Here's how it actually works:
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⓵ You write your copy in a Google Doc.
⓶ I jump in with what's working, and what isn't.
⓷ You action the feedback, put it live, and get better results.

Simples.

No scheduled calls to work around. No waiting weeks for feedback.

Just unlimited copy critiques whenever you need it.

Think of it like having a copy expert looking over your shoulder...

Catching all the mistakes before they cost you clients…

And guiding you toward copy that actually connects with your audience

Now, there is a criteria for who’ll get the most out of CourseCorrect Intensive.

This works best for online coaches who are already actively creating content…

Who understands that copywriting is a high-leverage skill...

And who are willing to actually implement the feedback I give them.

If you're looking for someone to write your copy FOR you...

This isn't it.

If you think you just need to "tweak a few words" and everything will magically work...

This isn't it.

And if you're not coachable or willing to take action on what I tell you...

It'll be a waste of time for both of us.

But if you understand that learning to write better copy will pay dividends to your business over and over again...

And you're ready to work WITH someone who can actually see what you're missing…

Then click the button below to apply for CourseCorrect Intensive.

I'll review your application personally and get back to you within 24-48 hours if we're a good fit.
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